Keynote Address
Peter C. Yesawich, Chairman and CEO, Ypartnership
Think your casino customers choose your property because it has the best
games and players club in the area? Think your slot players really care
about those complimentary show tickets? Think your table minimums really
matter? Think that the Hummer you’re giving away is really bringing
people in the door? Well, it may be time to rethink the way you market
your property. This keynote address is presented by Peter C. Yesawich
Sr., Chairman and CEO of the Ypartnership, a marketing communications
firm that is widely recognized as the preeminent source of insight into
the evolving travel habits, preferences and intentions of the American
public. Yesawich will provide a lively overview of emerging lifestyle
and leisure-time trends as identified in the closely watched
Ypartnership/Yankelovich National Travel Monitor™, shedding light on how
to best target each and every one of your potential casino customers.
Find out what it really is your customers are seeking when they hit your
gaming floor.
New!
The CEM Slot Machine Academy (Classroom A)
New!
The CEM Slot Machine Academy (Classroom B)
The slot floor is
quickly evolving, and slot technicians need to evolve their skills even
quicker—or risk getting left behind. Digital technology and
networks have already taken over today’s casinos, and there is an
immense and immediate demand for highly trained—and
retrained—slot technicians who are ahead of this fundamental shift in
the way electronic gaming devices and slot systems are serviced. The
opportunities in network administration, network security, software
configuration and troubleshooting, player interface portals, Ethernet
interface protocols (TCP/IP), digital signage, and remote configuration
are better than ever, and the curriculum of the CEM Slot Machine
Academy will prepare slot technicians for success when tackling these
new challenges. In this track’s CasinoFest debut, seasoned and rookie
slot technicians alike will receive the hands-on training needed to
excel in this new era of the ultra high-tech slot technician.
Slot and Network Operations
The slot floor and its revenue
streams are critical to any casino operation’s survival. After all, the
difference between a perfectly balanced floor and one that’s just OK can
be tens of thousands—maybe even millions—of dollars. That’s why it’s
essential for slot managers and key personnel to not only understand,
but firmly grasp and apply, the principles of slot math, games mix,
floor layout and denomination. This practical approach to slot floor
success even tackles jackpot calculation, slot calibration, regulation,
and of course, the real-life impact and implementation of server-based
gaming. The Slot and Network Operations track is perfect for new managers
or those who just need a refresher—and everyone who wants to stay
up-to-date with the latest trends and technology.
Casino Management Forum
Calling on the expertise of
well-established names in gaming and other industries, this
one-of-a-kind track tackles the essentials of effective casino
management from several angles of the enterprise. From compact
negotiation and licensing to compliance and revenue management, Casino
Management Forum speakers and panelists will offer decades of their own
insight, practical experience, and best-practice advice to those who are
ready to seize it. The Forum is tailored specifically for executives,
tribal leaders and motivated managers who know there is much more to
casino management than showing up and signing the checks.
Table Games Management
From the “looming threat of card
counters” to the “clear advantage of five-spot blackjack layouts,” there
are a lot of myths floating around the table games pit—myths that this
track is bent on putting straight. Focused on the real-life application
of new knowledge and skills, the Table Games Management track offers
dealers, floor people, pit bosses and security officers the opportunity
to move beyond dated practices and revenue-stunting ruts. This
comprehensive investigation of best practices for the pit also tackles
regulatory considerations, investigative software systems and better
business solutions for a stronger bottom line.
Casino Marketing
With competition increasing and
economic unease on the rise, on-the-mark marketing is more important now
than ever. And when it comes to casino marketing, there’s nothing
further off the mark than the same ol’ mailer for an overplayed
promotion. This track is aimed to help bring misaimed marketing efforts
back to the bull’s eye. Focused on customerization, sessions are as much
about casino customers as they are about marketing managers, balancing
the ever-increasing demand for personalized entertainment and value
propositions without busting the budget. Be it database management or
text-messaging, the Casino Marketing track will align marketers in all
medias with both today’s trends and tomorrow’s.
CasinoFest7 Speaker Biographies |
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